The biggest corporate marketing blunders AP Disco demolition Seeking to stoke fan support for Major League Baseball's Chicago White Sox, the team and radio station WLUP held an event to blow up a huge crate of disco records between games at a July 12,doubleheader against the Cleveland Indians. Anyone bringing a record to be destroyed would be let in for 98 cents.
Top 9 Brand Blunders of All Time add slide delete slide Brand blunders are different than brand disasters. You might face a brand disaster if outside events clobber your brand. Brand blunders, however are self-inflicted wounds. All of these messes could have been avoided if, well, if the marketing folks involved had thought about these ideas Marketing blunder a little longer.
Xerox Most companies would celebrate if the entire world adopted their product name to describe an essential business activity.
For decades they've tried to kill the use of "xerox" as the standard term for "photocopying"--and instead have tried to broaden the brand into office automation and various kinds of computing. Meanwhile, they've had dwindling market share in what used to be called "xerox machines.
Once you're a household name, declare victory and move on. Esurance Your cartoon mascot going viral on the web is a good thing, right?
Apparently, Esurance thought otherwise--they terminated their wildly popular "Erin Esurance" campaign when they thought some of the fan spoofs had gotten too racy. The company has struggled for visibility ever since.
When customers embrace your brand, it's time to celebrate--not freak out with fear. Colgate Amazingly, somebody at Colgate thought that consumers would eat packaged meals with the Colgate brand on it.
Because, let's face it, nothing says "Mmmmm, good" like a mouthful of toothpaste. The fiasco was said to be responsible for lower toothpaste sales, too. A brand's value is tied to the product.
Burger King When the No. Apparently it never occurred to anybody that creeping people out probably won't make them hungry for fast food.
Burger King slipped to No. Any idiot can get attention; the trick is to drive buying behavior. The Gap Gap changed its logo from the familiar blue square to a more "modern" design. After spending millions on the rebranding, the company encountered a firestorm of customer ire.
They promptly changed the logo back--thereby wasting even more money. Sometimes it's better to leave well enough alone. Disney When Miley Cyrus's Hannah Montana character became popular, Disney moved quickly to merchandise dozens of products. Some, like the plastic karaoke microphones, were appropriate spin-offs.
Hannah Montana Brand Cherries Before you stick your brand on something, give it some thought first, OK?The biggest corporate marketing blunders Dell bombs in Texas.
There's something about threatening public safety that really attracts marketers. Aug 27, · Marketing is an unusual business indeed, encompassing art, science, psychology, sociology and economics.
With so many different factors in play all at the same time, it is hardly surprising that even the world’s most powerful and successful companies are susceptible to costly and embarrassing mistakes/5(3).
These classic brand marketing blunders show that globalization isn't always as easy it seems. These classic brand marketing blunders show that globalization isn't always as . Marketing blunders happen to the best of us at some point or another.
Maybe you hit “send” on a high-profile marketing email and then noticed a glaring typo two hours later. These classic brand marketing blunders show that globalization isn't always as easy it seems.
Folks are told the Chinese misinterpreted the phrase or that in Taiwan sales dropped off because of this blunder, but never is the language of the misinterpreters mentioned.